Job Description
Digital agency that specializes in public affairs, corporate reputation and social impact is seeking a full-time full time Associate Director, Media Planning. In this position, you will be responsible for media planning, campaign management/optimization and team management on a broad range of corporate, advocacy & political accounts. You’ll work closely with the team’s leadership, manage a team of Media Planners and coordinate across Client Services, Media Buying, Analytics, and Ad Operations teams to plan and execute overall campaign strategy.
Our ideal candidate is someone with a passion for managing digital advertising campaigns who thrives in fast-paced environments. The Associate Director will need to understand the flow of client expectations, and help manage a team to do the same. The perfect person for this position is a quick learner who is comfortable running paid media programs in social media, search, and programmatic advertising platforms.
This is a growing firm with offices in Washington, DC, New York, Chicago and San Francisco – open to fully remote for the right candidate.
Primary responsibilities include:
- Manage strategic media activities, including planning, buying, managing and optimizing across all channels
- Develop and articulate departmental view on media strategy, tactics and execution
- Serve as senior-level agency point of contact for vendors
- Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
- Foster good working relationships across all client teams to facilitate flawless execution of plans
- Identify areas for team-wide workflow and process improvements, and work with leadership to implement them
- Attract, retain, and improve talent on the Planning team through effective management, mentorship, and training
- Develop plans which align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
- Lead on campaign implementation/management in regard to: buying, negotiating, implementation, optimization, and analysis
- Use internal data sources as well as past performance to develop insights and strategy for future efforts
- Work with internal analytical team to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
- Work closely with the analytics team to traffic, launch, and trouble shoot implementation issues
- Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
- Establish specifications and timelines needed for campaign launch and work across teams to ensure a successful execution
- Supervise media planners, focusing on development, training and quality of work while also serving as a role model/mentor
- Proactively keep abreast of industry trends and share knowledge with team and cross-teams
Desired Skills And Experience
- Passionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media – including digital, OOH, TV, print, mobile, SEM, and paid social.
- At least 2+ years of management experience
- In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis
- Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports
- Thrives in a collaborative environment and is a problem solver
- Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )
- Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
