Job Description
Our client is a highly-respected global agency that specializes in public affairs, corporate reputation and social impact. We’re seeking a performance marketing media strategist for their Media Planning team. In this position, you’ll be responsible for media planning, campaign management & optimization, plus team leadership for a couple of important client relationships, including a wealth mgmt firm & climate advocacy group. You’ll work closely with the agency’s leadership, manage a team of Media Planners & Buyers and coordinate across Client Services, Media Buying, Analytics, and Ad Operations to plan and execute the overall campaign strategy.
Our ideal candidate is someone with a strong performance marketing/direct response background because our objectives are lead generation & conversion. (There will be an opportunity to do awareness and persuasion work too.) We’re looking for deep expertise in Meta, search and some programmatic, game to test & recommend other platforms, and can weigh in on how to shorten the sales cycle. Media buying & reporting is managed inhouse.
This role can be fully remote or hybrid, working out of offices in Washington DC, New York, Chicago, or San Francisco.
Primary responsibilities include:
- Manage strategic media activities, including planning, buying, managing and optimizing across all channels
- Develop iterative testing framework for clients, outlining experimental structure and defining + tracking short term and long term KPIs ranging from leads to ROAS to customer long term value
- Develop and articulate departmental view on media strategy, tactics and execution
- Serve as senior-level agency point of contact for vendors
- Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
- Foster good working relationships across all client teams to facilitate flawless execution of plans
- Identify areas for team-wide workflow and process improvements, and work with leadership to implement them
- Attract, retain, and improve talent on the Planning team through effective management, mentorship, and training
Desired Skills And Experience
- Deep expertise in performance marketing – everything from tracking implementation to multi-touch attribution and channel, creative + landing page optimization
- Passionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.
- At least 2+ years of management experience
- In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis
- Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports
- Thrives in a collaborative environment and is a problem solver
- Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )
- Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
Benefits
We offer a wide range of benefits to prioritize employee wellness and progressive support to our diverse workforce.
- 100% company-paid healthcare, vision & dental for employees
- Matching 401k contributions up to 4%
- Generous vacation package
- Unlimited sick leave
- Generous holiday schedule
- 12 weeks of paid leave for new parents
- $50 monthly phone reimbursement
- Pre-tax commuter benefits
The target base salary range for this role is $100,000- $135,000, with an annual discretionary bonus and generous benefits. Estimated starting base salary will be based on level of experience.
Our client provides equal employment opportunities to all qualified applicants for employment regardless of gender identity, race, color, religion, ancestry, national origin, age, disability, marital status, family responsibilities, sexual orientation, veteran status, citizenship status, matriculation, personal appearance, genetic information or other protected group status.
