Archive for January, 2012

What I Should Be Doing: Running a Successful Boomer Marketing Agency

After the first few What I Should be Doing posts, one of my blog readers, Peter Van Bloem, brought this to my attention: Lemonade the Movie. Have you heard of it? It’s a documentary that follows 16 advertising execs through agency layoffs. Turns out the layoffs motivated them to pursue other things they aspired to [...]


What I Should Be Doing: Travel Sabbatical

Ann Woodward > Briefcase to Backpack In 2001, a boyfriend and I were traveling in Thailand (Koh Phi Phi. Go there – it’s awesome!) and we came across this ad: Crew wanted on private sailboat charter to South America. We looked at each, drunk with excitement, and well, drunk. “LET’S GO!” We didn’t go though, and I [...]


Why Talent Walks

When I describe my job as a recruiter to people outside the advertising industry, one of the most common questions is: “Wow, people leave their jobs that frequently?” Yes, yes they do. The average job tenure in advertising is somewhere between a nanosecond and 18 months.  Why is that? What could we do better as [...]


Make & Keep This Year’s Resolutions

I love having a little downtime at the end of the year. It gives me the opportunity to withdraw from the daily grind and take inventory of my longer-term priorities, which usually emerge as resolutions for the new year. But you know what often becomes of new year’s resolutions: They don’t have a very long [...]

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