Archive for December, 2011

What I Should Be Doing: Publishing a Cookbook

Meet Luane Kohnke, SVP, Managing Director of R/GA’s Analytics practice AND top-selling cookbook author. Gluten-Free Cookies debuted in March of this year and is already into its second printing. Check out the book on Amazon, Barnes & Noble or Target. It’s beautifully photographed and composed, with 50 delicious cookie recipes that don’t use flour, wheat, [...]


What I Should Be Doing: Collecting Contemporary Artwork

LAURENCE LAFFORGUE, Founder, ArtWeLove Last September, I debuted this blog with an interview from ArtWeLove’s founder, Laurence Lafforgue. Laurence left a career in digital marketing with NYC agencies to launch ArtWeLove in 2008. The site is a marketplace for artwork from today’s hottest artists, featuring limited-edition prints starting at $15. Her business was born out [...]


What I Should Be Doing: Making Men’s Custom Shirts

MATT TEPPER, CO-FOUNDER/CEO, SECOND BUTTON A couple years ago my younger sister moved to Rio and started a massage practice. And I wondered, “Huh, why didn’t I think of that? Christy is living my life. That’s what I should be doing!” Who among us hasn’t fantasized about turning a hobby or passion into a successful [...]

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