A few weeks ago, Johanna Skilling, Euro RSCG Life 4D’s EVP, Director of Strategy, blogged about what Pharma can learn from Lady Gaga. Really. I figured if Johanna could relate Gaga to healthcare marketing than I could surely write about business lessons to be culled from completing my first triathlon. For the uninitiated, triathlons come [...]
To succeed in advertising, we must convey our ideas in a vivid, imaginative and persuasive ways. Many of us need to write ad copy or presentations on a daily basis, almost always under deadline pressure. If you’re like me, sometimes you need to dig deep to find motivation and a smart voice. After struggling with [...]
Back again for the final chapter of mastering salary talks. The key to any successful negotiation is understanding each side’s perspective, so last week’s post explored the goals of all stakeholders involved in salary decisions (job seeker, employer, recruiter), as well as popular myths. This week we’ll continue with the top five things that can [...]
In this post, I’m seizing the bull by the horns and taking on the emotionally-charged topic of compensation. I’ll cover both employer and candidate perspectives, plus my role of reconciling the two. We’ll also explore myths and rookie mistakes in salary negotiations, and conclude next week with how to avoid “compensation frustration” and achieve a [...]
When aliens are studying our society 50 years from now, I predict they’ll mark the rise of social networking sites like LinkedIn, Facebook and Twitter as one of the important historical events of the last decade. These venues have had a profound effect on how people find and connect with each other, how they present [...]
